Tuesday, April 3, 2012

Sorry - But the Mary J. Blige Commercial Is Just Fine

According to MTV, Burger King has pulled a commercial advertising a new fried chicken wrap after participants in an online uproar said that the commercial reflected racial stereotypes. Singer Mary J. Blige is featured in the commercial singing about the sandwich to the tune of one of her hip-hop-inspired songs.

Although I am a defiant race critic, this commercial is not worthy of the hoopla. There were many whites in the commercial. Blige is a popular singer. And black people certainly consume fast food, including chicken. Furthermore, other black stars, such as Ella Fitzgerald and LaWanda Page have appeared in advertisements for fried chicken in the past.

Honestly, I find it a bit ironic that people are only worried about Blige selling fried chicken -- rather than fast food generally -- to blacks.  The pulled commercial appears below this post. Do you think that it is racially insensitive?

Update: Gawker now reports that the commercial was pulled due to a licensing dispute. Burger King says that it will reappear soon. 

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