Recognizing that the public remains deeply divided and confused over the healthcare legislation, the White House will finally undertake an extensive marketing campaign to tout the substance of the law. According to the New York Times, allies of President Obama will work on the marketing strategy. They will also form and fund a nonprofit entity to accomplish the task.
Opinion polls continue to show that the public is split on the wisdom of the legislation. Several polls also show that a solid majority of people support that law -- once they learn about its content. These polls indicate that the a significant portion of the public is ill-informed about the substance of the legislation. Furthermore, many commentators have criticized the Obama administration for failing to respond sufficiently to attacks on the healthcare legislation.
The public distortion of the legislation could have negative consequences for Democratic candidates in November. This is undoubtedly a strong catalyst for the marketing campaign.