CBS has refused to air a gay men's dating service advertisement. In a statement to ManCrunch (the sponsor), CBS says: "After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot. . . We are always open to working with a client on alternative submissions." CBS also says that the advertisement "is not within the Network's broadcast standards for Super Bowl Sunday."
TRANSLATION: Although we will air commercials about Tim Tebow's mother's reproductive choices, cow flatulence, urination, erectile dysfunction, beer guzzling dudes, E-Harmony, Match.Com, and heterosexuality as a general matter, we think that the sight of two gay men making out is offensive or that the scene will offend our audience.
Some readers may recall that during Superbowl 2007, CBS aired a Snicker's commercial in which two men "accidentally" kiss and then have a meltdown about the moment. One of the men suggests that they "do something manly" to overcome it. This spot was fine, but a "real" gay kiss is substandard.
CBS is insulting its viewers. The Network's deceitful explanation for rejecting the advertisement only makes matters worse.
PS: Here's the ad. It's actually quite funny -- except I was a little troubled with the black guy staring in amazement at the sight of two gay men.