Saturday, January 30, 2010

CBS Is Homophobic; Network Offers Insulting and Dishonest Reason for Rejecting Gay Dating Ad

CBS has refused to air a gay men's dating service advertisement. In a statement to ManCrunch (the sponsor), CBS says: "After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot. . . We are always open to working with a client on alternative submissions." CBS also says that the advertisement "is not within the Network's broadcast standards for Super Bowl Sunday."

TRANSLATION: Although we will air commercials about Tim Tebow's mother's reproductive choices, cow flatulence, urination, erectile dysfunction, beer guzzling dudes, E-Harmony, Match.Com, and heterosexuality as a general matter, we think that the sight of two gay men making out is offensive or that the scene will offend our audience.

Some readers may recall that during Superbowl 2007, CBS aired a Snicker's commercial in which two men "accidentally" kiss and then have a meltdown about the moment. One of the men suggests that they "do something manly" to overcome it. This spot was fine, but a "real" gay kiss is substandard.

CBS is insulting its viewers. The Network's deceitful explanation for rejecting the advertisement only makes matters worse.

PS: Here's the ad. It's actually quite funny -- except I was a little troubled with the black guy staring in amazement at the sight of two gay men.

7 comments:

Jim said...

He may just be amazed that they've overcome their native Packers-Vikings animus.

Darren Lenard Hutchinson said...

Jim: Ha!!!!!!!!!!!!

FLRN said...

Okay Darren - Here is a parent perspective many commercials homo or heterosexual in nature are not what I would consider appropriate for my elementary age kids! This particular ad was PG where as other moments are more PG-13 or R. I don't want to see costume malfunctions, a mother's reproductive choices, cow flatulence, urination, erectile dysfunction or two people of either sex that really should check into a Motel 6. I agree CBS could have been more truthful and said they were going to pick and choose based on geopolitical clout and fiscal persuasion.
However as an adult consumer I really enjoy the commercials during the football games except for the babies talking E-trade in 2008 where financial trades allowed a talking baby to rent a clown with the overtones of pedophilia - now that was creepy!

SIDEBAR - Tebow and mother's reproductive choices - hmmm Isn't abortion as a medical option in the Philippines illegal??? if not today then 20 years ago certainly - this add doe not ring true . I think CBS should tread lightly here - can't you go to hell for lying?

Elizabeth said...

OMG, that was as shockingly offensive as... I dunno, taking us to an illegal war under false pretenses? No?

Anyway, I'm glad we won't see such filth on our wholesome TV, where gruesome murder and rape feature prominently every evening in primetime. Just think of the children!

(gack)

P.S. Jim -- LOL!

LETICIA said...

I have a lot to say on the blatant ignorance on display by CBS, but I'm too busy vomiting in disgust atm.

Darren Lenard Hutchinson said...

FLRN: I think your kids would be fine with this...

Liz: Dating is much better than killing!

Leticia: Please vomit in front of CBS headquarters!

liberal dissent said...

Nothing more fun that watching a TV network get caught in between demographics and trying so hard not to offend advertising viewers (they usually fail and end up making everyone angry).

I can't even remember, have there been any mainstream, network, daytime TV ads with gay male characters? The only one I can think of are those IKEA commercials from many years ago that were so subtle that the characters homosexuality had to be pointed out to me.

Real Time Analytics